What is Google Places?

What is Google Places?

What is Google Places and why is it important for local business owners to have a Google Places page?  First of all, Google Places is a listing of all local businesses to help consumers locate a local company to patronize online.  So why is it important for local business owners to have a Google Places page?

Get Found Online for Free

Google is one of the most widely used search engines, and over ninety-five per cent (95%) of all consumers are searching for businesses in their local area on the web.  Google Places is a free local web platform offered by Google so that local businesses can get found online quickly and easily by would-be customers by posting a places page.

Free Business Promotion

You are not only able to list your business on Google Places, you can highlight all your best sales and promotions on your places page.  Google Places allows you to add videos and photographs of your most impressive inventory.  If you have regular sales which fluctuate daily, you can post live updates on your Google Places account to let prospective customers know why they should come to your business.  Additionally, patrons are able to post reviews, and you can interact with your customers and post replies to your reviews online.

Gain Valuable Search Habits of Your Customers

Joining Google Places is an excellent way to gain insight to how your business is performing online.  You will be able to view what key words people are using to find your places page, so you can make better decisions about your business, and even base your sales on trending searches.

Offer Your Customers Directions by Google

Customers can find you easily and quickly not only by searching online and finding your places page, but by using Google maps to determine your location.  Spend less time answering phones from the Yellowpages, and more time attracting new customers online to view your places page.  Don’t forget to use the suite of tools at your finger tips on your Google Places for business account.  You can show the beauty of your store online or showcase your latest hottest selling item.

Don’t pass up the traffic you could be receiving online.  If you’re not signed up with Google Places and taking advantage of search traffic to convert to foot traffic, you may be leaving a lot of money on the table.  If you’re not already part of Google Places, go now and set up your new places page.

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