What Are Your Customers Searching For?
This is where it all begins. What are your customers typing into their Google searches. This will be the keyword that you start your online marketing with. From your website to articles to blogs to link building, it starts with the keyword. Once you figure out a keyword or keyword phrase and use relevant keywords, then you build all your marketing content around those.
What Is Local Online Advertising?
Based on the keywords you are using, local search is simply a geographic identifier. If your keyword is electrician , and you are in Seattle, then local search would be electrician in Seattle or electrician Seattle Wa. The search results will then be based in the Seattle area instead of national or global results. This is why local online advertising is so important now. Statisics show that traditional yellow pages, phone books, etc, are less effective now because more people do local searches on their computers and mobile devices than anywhere else.
Is Local Online Advertising Effective?
It is a fact that local online marketing is getting more critical by the day. Local search is out running traditional advertising like phone books, newspaper ads etc. It is really simple, would you rather thumb through the phonebook or do a search on Google. I think the answer is obvious. It is easier to type in what you are looking for. So, that is what more and more people are doing, it really is that simple.
How Do I Get Started Advertising Online?
You take one step at a time. The first place to start is google places. If you are not listed and optimized, then you are losing money. Google Places (or maps) is the best place to get your local search phrase (or keyword) found online by customers searching for your products and services, and it is free.
Free Local Search Results
What I want to tell you is that you don’t have to have a large budget to be able to advertise online. There are lots of simple ways to immediately get customers to your website for free. I would like to give you a simple report that you can download right now that will show you a very easy and effective way to get customers immediately.
Now, you are probably wondering why I would give this to you and the answer is to gain your trust. I would like to help you start getting customers immediately. I feel that it’s important to give first. Because I know that if I give you value first, then you will come back to me for all your local search advertising needs.
Just fill in your name and email address up on the right hand side and you will be able to download the free report, “Small Business Guide To Google Places“. This is just one of many simple and effective ways to advertise locally online.
If you would like to talk to me personally about local online advertising, then give me a call. I would be happy to give you a free evaluation of your website and online marketing strategy.