Before you can really understand how to attack the search engines with your new found SEO knowledge and tools you have to know the rules so to speak. Google, Yahoo and Bing do a very good job of explaining what they expect when you publish content to the web. The problem is, most of us don’t bother to figure out what that is.
When we talk about SEO and SEO techniques on of the first discussions is about on page optimization. The link below tells you how Google serves up web pages. Here’s what Google says “Google’s goal is to provide users with the best and most relevant results for their query”. Understand this, they are serious and if you don’t grasp this concept you will have problems.